What would you say if a reputable businessperson informed you that your site could see an increase in exposure of 15 percent? Would you believe him, and would you put his advice into action? Having Spanish translation capabilities for your site can do just that, as the Hispanic population in the United States is 15 percent and growing. Your business needs to be focusing on the marketing opportunity available with the Hispanic market in the United States.
Reaching Hispanic market
Did you know that almost 20 percent of the entire population over five years old used a different language than English while at their house? It is an absolute must for your business to reach out to the Hispanic market. The buying power of the Hispanic population was almost 900 billion dollars in 2007, and online spending is also growing. While the Hispanic population continues to access the Internet in larger numbers each day, did you know that not even one percent of the US content on the web is translated to Spanish?
Translate your website into Spanish
More than 50 percent of the Hispanic population is regularly using the Internet, and families with higher incomes are there quite frequently, spending money. Out of the Hispanic population concerning households that make over 50,000 dollars a year, 90 percent of them are browsing the web consistently. Additionally, since the Hispanic population is growing so rapidly, many of them are very young, with a staggering 63 percent of them under 41 years of age. If you want a comparison, 36 percent of the Caucasian population falls into this category. Naturally, and according to studies, it’s the younger generations that are going to spend more money online, and the Hispanic population is of course makes up for the fastest growing part of this demographic. To add, the Hispanic population in the United States spends more money online for products and services from certain industries, such as baby supplies, travel and electronics, than the population that isn’t Hispanic.
Why translate website into Spanish?
If you need more convincing, just look at what many of the large US corporations have been doing. Pay a visit to their websites, and you will see that they are starting to offer website translation into Spanish. If you wish to know the bet website creation options, you need to find out more here! They know all too well and have researched where the buying power lies, and they know that they must cater to the Hispanic population.
So how are you able to get the attention of the Hispanic population with your site? There have been studies conducted that show visitors end up browsing a website that is in their language for twice as long as they would another website. While much of the Hispanic population speaks at least a little English, they are going to enjoy a site more if it’s available in Spanish as well. Additionally, Hispanic people that speak Spanish, according to studies, prefer to make their buying decisions using the Spanish language, not English.
If you need a quality translation of your website into Spanish, Apoling Solutions Spanish professional translators will gladly help you with reaching new markets and increase the profits of your company!
We also offer website translation into French, Italian, Russian, Ukrainian, Hebrew, Arabic and other languages and provide with the translation certification on request.
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